HD Supply Canada Inc.

District Sales Manager

Job ID
Number of Positions
Job Type
Full Time
Job Category

Brafasco Overview

About Brafasco:


Brafasco (www.Brafasco.com) is one of Canada's leading construction and industrial supply distributors, coast-to-coast.  From manufacturing, infrastructure, construction, product training or industry knowledge, Brafasco provides customers with a wide range of products and services.  In any commercial facility or project phase, Brafasco's one-stop-shop solutions provide customers what they need to meet or exceed the demands of their job.  Brafasco is proud to partner with industry-leading manufacturers to support this shared goal with quality, value and productivity to solve the needs and challenges of customers.


Brafasco services and supports tens of thousands of customers across Canada in a wide range of industries and trades.  With over 40 walk-in branches across several provinces, a fast-paced distribution centre and more than 400 employees, we are proud to contribute to the success of projects across the country.


Why Brafasco:

  • Comprehensive Benefits Package
  • Team Environment
  • RRSP Matching Plan
  • Internal Learning Centre for Career Development
  • Competitive Salary
  • Opportunities for Career Growth
  • Wellness Program
  • Tuition Reimbursement

Job Description

Job Summary


Responsible for driving and managing the successful execution of sales strategies and plans for the district. Orchestrate and direct resources to drive profitable sales revenue and growth. Optimize sales effectiveness in partnership with other district and region sales partners. Engage and inspire the team to drive profitable business results. Monitor, analyze and report on district sales results. Define and plan the district selling organization to optimize resources. Facilitate the staffing process; provide input to other channels on organizational needs, associate actions, and sales team development. Sell to key district customers.


Major Tasks, Responsibilities and Key Accountabilities

  • Manages a sales territory and develops direct reports including inside and outside sales, and special products sales
  • Actively schedules sales meetings and events with specified accounts and prospective accounts for the purpose of bidding jobs and securing new business
  • Forecast and achieve budgeted sales targets for assigned sales team
  • Manages selling and customer service activities, developing and implementing sales and customer retention programs to optimize sales performance, profitability and customer satisfaction
  • Plan, forecast and report on sales and competitor pricing, activity and tactics. Promote market and technology research
  • Plans and implements district advertising and promotional strategy and activities
  • May communicate and negotiate special pricing and product availability with top vendors in district
  • Coach, motivate and develop team
  • Ensure team performs account prospecting
  • Assign and reassign accounts as required to maximize sales performance revenue. Conduct ride-along activities and work with team to call on active customers and prospective accounts
  • Conduct ongoing recruitment and interviewing of candidates for the purpose of acquiring talent to support the attainment of business objectives Responsible for succession planning
  • Trains and provides coaching of sales associates in effective selling processes and technique

Nature and Scope

  • Solutions require analysis and investigation
  • Achieves planned results by decisions and actions based on professional methods, business principles and practical experience
  • Manages a group or team of professional individual contributors and/or indirectly supervises support staff

Work Environment

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about
  • Occasional heavy lifting as required
  • Typically requires significant travel within the assigned territory, up to 50% of the time

Minimum Qualifications

  • Must be eighteen years of age

Education and Experience

  • Typically requires BS/BA in related discipline
  • Generally 7+ years experience in related field

Critical Competencies to Drive Business Results

  • Strong team player with a ‘’can-do’’ attitude and passion for excellence
  • Exceptional communication skills and well-developed interpersonal skills
  • Strong coaching skills, ability to win trust and respect from team
  • Strong appreciation for excellence in customer service is a MUST
  • Reliable, confidential, and conscientious
  • Strong initiative and ability to handle increasing responsibility over time
  • Excellent time management/organizational skills with ability to meet important deadlines in a fast-paced environment
  • Strong attention to detail
  • Strong strategic thinking and analytical skills
  • Strong business acumen and sense of urgency
  • Positive attitude, ability to work with a high level of energy and focus
  • Ability to foster an atmosphere of trust and open communication


Preferred Qualifications

  • Bachelor Degree from an accredited college or university and 10+ years industry sales experience
  • 5+ years experience with area customer base
  • Strong sales management background
  • Product knowledge
  • Supervisory experience


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